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Apr 7, 2023

Taking on the beauty industry is no mean feat. But what else can you do when every product and purchase you consider carries a marketing message that you disagree with, with every fibre of who you are?

Based in Philadelphia, this week’s guest is the founder of the Endless Beauty Collective.  Dara Goldberg is fiercely proud to be a woman in midlife and she is on a mission to eradicate ageism in the beauty industry. She is a champion and advocate for women taking their power back and making a noise so loud that they have to be heard!

Listen in to find out how confronting the vastness of her mission, and leaning into her belief that women deserve more, compelled Dara to transform her own personal experience of midlife from crisis to growth spurt.

This episode is for women who are learning to speak truth to power and are ready to own their voice.


Dara Goldberg is a writer, speaker, pro age advocate, and the Founder of the Endless Beauty Collective, a national initiative designed to get the beauty industry to stop telling women their beauty declines with age and spending millions to try to avoid aging is the only answer.

Dara’s full bio and contact details can be found on her personal guest page.


Sue is on a mission to STOP women playing small so that they can create the legacy they want to leave in the world.  With over 30 years coaching and leadership experience, Sue loves nothing more than disrupting the unhelpful thinking that often holds women back, so that they can think, dream and BE bigger in leading the change they want to see.  Coaching internationally, Sue’s clients are primarily world-changing women who want to lead with confidence, increase their impact and live a life that matters.


Sign up for news & updates:  Mission Mojo Sign-Up

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Connect with Sue at:  Her website | Twitter | LinkedIn | Instagram


To enter this month’s draw for coaching with Leadership Coach, Sue Revell:

Thank you for being willing to help us reach more women with the podcast. To enter the draw, please leave a review at the Apple or Goodpods podcast platform.  To receive additional entries into the draw, please take a screenshot of your review and share it on your social media feeds (using the hashtag #womenonamission), copying in your host Sue Revell.  You will receive an additional entry into the draw for each social media post which promotes an episode of the show and has the appropriate hashtag.  

One coaching session will be gifted to a lucky listener each month, meaning four free sessions will be given across season six.  At the end of each month, all reviews will be entered into a draw and the winner will be announced on the first episode of the following month, so do keep listening!  The draw is completely independent of any podcasting or social media platform.