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Jun 5, 2023

A mission takes confidence, bravery and maybe a little bit of crazy…such is the experience of this week’s guest. Her own little bit of crazy yielded not only the launch of her career in high-end film, TV and commercial production, but also a working visit to war-torn Bosnia with UN/IPTF peace-keeping forces.

Mi Elfverson is the founder of The Vlog Academy and creator of the EyeStorm community. She has worked with global agencies and renowned Hollywood block busters, including James Bond and Harry Potter films, and here she shares how her experience of creating extraordinary opportunities has led her to support other women to step into their power and share their expertise.

This episode is for women who feel a deep calling to serve, but aren’t quite sure where to start.  


Mi Elfverson is a brand photographer and business vlog expert, born in Sweden but living in the UK since 1999. After a magnificent 25 years in high-end film, TV and commercial production, Mi founded The Vlog Academy. In beginning to teach vlogging, she discovered a massive difference in confidence between men and women in front of the camera, and she soon created the EyeStorm visibility programme for women, to begin to address the imbalance.

From Stockholm to LA, New York to London, she has worked with global agencies and renowned Hollywood blockbusters, ranging from Kellogg’s and Volvo adverts to the James Bond and Harry Potter films - but nothing gives her more joy than seeing a woman step into her own power and start sharing her expertise.

Mi’s full bio and contact details can be found on her personal guest page.


Sue is on a mission to STOP women playing small so that they can create the legacy they want to leave in the world.  With over 30 years coaching and leadership experience, Sue loves nothing more than disrupting the unhelpful thinking that often holds women back, so that they can think, dream and BE bigger in leading the change they want to see.  Coaching internationally, Sue’s clients are primarily world-changing women who want to lead with confidence, increase their impact and live a life that matters.


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